Captive audiences should never be ignored! Ever notice families waiting in your school’s lobby to go on tour? Me too. And what do familie...

This may or may not be quick... Have you given your home a hard look when you are preparing to sell it, only to suddenly notice a number ...

Inspire your captive audience! The school lobby is an important place within your school. It’s the hub of activity and most significantly...

It really is important... Several years ago I toured a charter school that was nice—a new facility, decent classrooms with windows and th...

It really is a good idea! Making sure everyone at your school knows the name of at least some of your academic programs should be a prior...

I Highly Recommend it! Tour the schools competing with you for students. There. I said it. I am all in on this one. Some people to whom I...

We all have them... You know the phrase, "If life gives you lemons, make lemonade?" Of course if you can take your school's negatives (we...