*Not a million, but it's a lot. Tours are important and have a lot of moving parts! As you no doubt know, your school tour is...

These are extremely valuable marketing currency. Treat them with the utmost respect. What current parents at your school have to say...

This can be easy to forget and tricky to implement. So get excited. Review sites are everywhere and everyone relies on reviews for...

These are smarter, more targeted ideas to consider. Schools having booths at events is not a favorite recruitment tactic of mine. As...

Occasionally (very occasionally!) it may make sense... Occasionally, it may make sense to have a presence at an event. If you do choose...

That is the question. And the answer is usually NOT. I know it can sound like a no-brainer: "Hey, we're a school that wants to get the...

Captive audiences should never be ignored! Ever notice families waiting in your school’s lobby to go on tour? Me too. And what do...

They are a great retention tool. I know we all face survey fatigue from time to time. (Seems you can’t shop anywhere without being asked...