Retain this information about retention. When I started helping market my kids’ school several years ago, we talked briefly about the iss...

It's simple but powerful. Get thank you notes and use them! All the time! I know it sounds trivial, but sending a thank you note is a gre...

It really is a good idea! Making sure everyone at your school knows the name of at least some of your academic programs should be a prior...

We all have them... You know the phrase, "If life gives you lemons, make lemonade?" Of course if you can take your school's negatives (we...