Retain this information about retention. When I started helping market my kids’ school several years ago, we talked briefly about the issue of retention but ...

It's simple but powerful. Get thank you notes and use them! All the time! I know it sounds trivial, but sending a thank you note is a great marketing tactic ...

It really is a good idea! Making sure everyone at your school knows the name of at least some of your academic programs should be a priority. Not convinced? ...

We all have them... You know the phrase, "If life gives you lemons, make lemonade?" Of course if you can take your school's negatives (we all have them!) and...