Four reasons you're unsure about marketing your public school It's understandable to have reservations. This is uncharted territory. But here's why your school needs you to get over them. As a school...
5 Marketing Tasks You Can Do Right NowWant to do something for your school without planning? Check out these five ideas. So you want to help market your public school, but you...
Quick Tips for Your Style GuideBefore you get into the thick of things, this is a simple must-do! Do you remember when reading about the importance of branding we...
Parent Satisfaction Surveys: How & WhyThey are a great retention tool. I know we all face survey fatigue from time to time. (Seems you can’t shop anywhere without being asked...
8 Ways You Might Help with RetentionThis is a big list. Hopefully you understand why retention is an important part of any marketing efforts. Now let’s talk about what you...
3 Tips for Exit Surveys Helpful information awaits...if you can get it. First off, this isn't the sort of thing a PTO member should administer. Exit surveys are...
5 Tips for BrandingIt really is important... Several years ago I toured a charter school that was nice—a new facility, decent classrooms with windows and...
Why Retention Must be Part of Your PlanRetain this information about retention. When I started helping market my kids’ school several years ago, we talked briefly about the...
Involving Your PrincipalThis is a must. Every principal is different. Some truly value marketing, some enjoy it, some see it as totally pointless and everything...
Finding Hidden TalentsYou never know where they might be lurking... Don’t you love all the forms you have to fill out at the beginning of the school year?...
Getting-the-Word-Out FrenzyDon't let your school succumb! When I started in the realm of public school marketing, the district had just determined that our school...