They are a great retention tool. I know we all face survey fatigue from time to time. (Seems you can’t shop anywhere without being asked to complete a survey...

This is a big list. Hopefully you understand why retention is an important part of any marketing efforts. Now let’s talk about what you can do to help. This ...

Helpful information awaits...if you can get it. First off, this isn't the sort of thing a PTO member should administer. Exit surveys are sensitive. I'm writi...

It really is important... Several years ago I toured a charter school that was nice—a new facility, decent classrooms with windows and the students used tabl...

Retain this information about retention. When I started helping market my kids’ school several years ago, we talked briefly about the issue of retention but ...

This is a must. Every principal is different. Some truly value marketing, some enjoy it, some see it as totally pointless and everything in between. Many mar...

You never know where they might be lurking... Don’t you love all the forms you have to fill out at the beginning of the school year? Well, I’m going to sugge...

Don't Succumb! When I started in the realm of public school marketing, the district had just determined that our school was no longer to be tied to particula...