1 Million* Tips for Your Public School Tour*Not a million, but it's a lot. Tours are important and have a lot of moving parts! As you no doubt know, your school tour is super-impor...
New School ChecklistCreating a school checklist for prospective parents is helpful but also a little sneaky... One important aspect of the school tour is the...
Helping Your School with Parent TestimonialsThese are extremely valuable marketing currency. Treat them with the utmost respect. What current parents at your school have to say abou...
Your School's Review Site StrategyThis can be easy to forget and tricky to implement. So get excited. Review sites are everywhere and everyone relies on reviews for everyt...
Four reasons you're unsure about marketing your public school It's understandable to have reservations. This is uncharted territory. But here's why your school needs you to get over them. As a school...
5 Marketing Tasks You Can Do Right NowWant to do something for your school without planning? Check out these five ideas. So you want to help market your public school, but you...
Interior Spruce-UpThis is your friendly reminder to make sure your interior is looking good. We've talked about utilizing your school's lobby walls and spr...
Quick Tips for Your Style GuideBefore you get into the thick of things, this is a simple must-do! Do you remember when reading about the importance of branding we talke...
5 Alternatives to an Event BoothThese are smarter, more targeted ideas to consider. Schools having booths at events is not a favorite recruitment tactic of mine. As such...
8 Tips for Having an Event BoothOccasionally (very occasionally!) it may make sense... Occasionally, it may make sense to have a presence at an event. If you do choose t...
To Event or Not to Event...That is the question. And the answer is usually NOT. I know it can sound like a no-brainer: "Hey, we're a school that wants to get the wo...
6 Tips for Engaging Parents Before the Tour StartsCaptive audiences should never be ignored! Ever notice families waiting in your school’s lobby to go on tour? Me too. And what do familie...
Parent Satisfaction Surveys: How & WhyThey are a great retention tool. I know we all face survey fatigue from time to time. (Seems you can’t shop anywhere without being asked ...
Exterior Spruce Up This may or may not be quick... Have you given your home a hard look when you are preparing to sell it, only to suddenly notice a number ...
8 Ways You Might Help with RetentionThis is a big list. Hopefully you understand why retention is an important part of any marketing efforts. Now let’s talk about what you c...
3 Tips for Exit Surveys Helpful information awaits...if you can get it. First off, this isn't the sort of thing a PTO member should administer. Exit surveys are ...
Utilize Your LobbyInspire your captive audience! The school lobby is an important place within your school. It’s the hub of activity and most significantly...
Upgrade Your Phone MessageDon't let this opportunity slip by... Right now, call your school. Listen to the automated message. Does it brag about your school’s acco...
5 Tips for BrandingIt really is important... Several years ago I toured a charter school that was nice—a new facility, decent classrooms with windows and th...
Why Retention Must be Part of Your PlanRetain this information about retention. When I started helping market my kids’ school several years ago, we talked briefly about the iss...