*Not a million, but it's a lot. Tours are important and have a lot of moving parts! As you no doubt know, your school tour is...

Creating a school checklist for prospective parents is helpful but also a little sneaky... One important aspect of the school tour is the...

These are extremely valuable marketing currency. Treat them with the utmost respect. What current parents at your school have to say...

This can be easy to forget and tricky to implement. So get excited. Review sites are everywhere and everyone relies on reviews for...

It's understandable to have reservations. This is uncharted territory. But here's why your school needs you to get over them. As a school...

Want to do something for your school without planning? Check out these five ideas. So you want to help market your public school, but you...

This is your friendly reminder to make sure your interior is looking good. We've talked about utilizing your school's lobby walls and...

Before you get into the thick of things, this is a simple must-do! Do you remember when reading about the importance of branding we...

These are smarter, more targeted ideas to consider. Schools having booths at events is not a favorite recruitment tactic of mine. As...

Occasionally (very occasionally!) it may make sense... Occasionally, it may make sense to have a presence at an event. If you do choose...

That is the question. And the answer is usually NOT. I know it can sound like a no-brainer: "Hey, we're a school that wants to get the...

Captive audiences should never be ignored! Ever notice families waiting in your school’s lobby to go on tour? Me too. And what do...

They are a great retention tool. I know we all face survey fatigue from time to time. (Seems you can’t shop anywhere without being asked...

This may or may not be quick... Have you given your home a hard look when you are preparing to sell it, only to suddenly notice a number...

This is a big list. Hopefully you understand why retention is an important part of any marketing efforts. Now let’s talk about what you...

Helpful information awaits...if you can get it. First off, this isn't the sort of thing a PTO member should administer. Exit surveys are...

Inspire your captive audience! The school lobby is an important place within your school. It’s the hub of activity and most...

Don't let this opportunity slip by... Right now, call your school. Listen to the automated message. Does it brag about your school’s...

It really is important... Several years ago I toured a charter school that was nice—a new facility, decent classrooms with windows and...

Retain this information about retention. When I started helping market my kids’ school several years ago, we talked briefly about the...